diff --git a/main.js b/main.js
index 4fc182f..24e05c6 100644
--- a/main.js
+++ b/main.js
@@ -133,7 +133,7 @@ function createOrJoinSMSRoom(tel, ournumber, callback) {
             room_alias_name: "SMS_" + tel + "_" + ournumber,
             visibility: "private",
             invite: settings.inviteusers,
-            name: formatPhoneNumber(tel),
+            name: formatPhoneNumber(tel, "(NNN) NNN-NNNN"),
             topic: "SMS conversation with " + tel + " (using " + ournumber + ")"
         }).then((room) => {
             logger.debug("Room" + roomName + " created with ID " + room.room_id);