diff --git a/youtube_dl/__init__.py b/youtube_dl/__init__.py
index ace17857c..89192b3d3 100644
--- a/youtube_dl/__init__.py
+++ b/youtube_dl/__init__.py
@@ -367,6 +367,7 @@ def _real_main(argv=None):
         'hls_prefer_native': opts.hls_prefer_native,
         'external_downloader_args': external_downloader_args,
         'cn_verification_proxy': opts.cn_verification_proxy,
+        'custommeta': opts.custommeta,
     }
 
     with YoutubeDL(ydl_opts) as ydl:
diff --git a/youtube_dl/options.py b/youtube_dl/options.py
index 740458e51..8427a58e5 100644
--- a/youtube_dl/options.py
+++ b/youtube_dl/options.py
@@ -707,6 +707,16 @@ def parseOpts(overrideArguments=None):
         '--add-metadata',
         action='store_true', dest='addmetadata', default=False,
         help='Write metadata to the video file')
+    postproc.add_option(
+        '--custom-meta',
+        action='append', dest='custommeta', default=[],
+        help='Write specific information to a metadata tag.'
+             'Syntax: "tagname=string to add with %(format)s" '
+             'The formatting syntax is the same as output. '
+             'Example: --custom-meta "comment=%(webpage_url)s\\n%(description)s" will '
+             'add a line with the url, then the description in the "comment" tag. '
+             'Tags are format-specific, common ones include: artist, comment, title, copyright, uploader. '
+             'This can be invoked multiple times for different tags.')
     postproc.add_option(
         '--metadata-from-title',
         metavar='FORMAT', dest='metafromtitle',
diff --git a/youtube_dl/postprocessor/ffmpeg.py b/youtube_dl/postprocessor/ffmpeg.py
index fe7e0a8ee..c27c0db3b 100644
--- a/youtube_dl/postprocessor/ffmpeg.py
+++ b/youtube_dl/postprocessor/ffmpeg.py
@@ -367,6 +367,10 @@ class FFmpegMetadataPP(FFmpegPostProcessor):
         if info.get('album') is not None:
             metadata['album'] = info['album']
 
+        for m in self._downloader.params.get('custommeta'):
+            key,val = m.split('=',1)
+            metadata[key] = val.replace('\\n', '\n') % info
+
         if not metadata:
             self._downloader.to_screen('[ffmpeg] There isn\'t any metadata to add')
             return [], info