diff --git a/youtube_dl/extractor/gameinformer.py b/youtube_dl/extractor/gameinformer.py
index a66e309de..00e123268 100644
--- a/youtube_dl/extractor/gameinformer.py
+++ b/youtube_dl/extractor/gameinformer.py
@@ -24,5 +24,5 @@ class GameInformerIE(InfoExtractor):
     def _real_extract(self, url):
         display_id = self._match_id(url)
         webpage = self._download_webpage(url, display_id)
-        brightcove_id = self._search_regex(r"getVideo\('[^']+video_id=(\d+)", webpage, 'brightcove id')
+        brightcove_id = self._search_regex(r"<p><div id=\"bc_(\d+)", webpage, 'brightcove id')
         return self.url_result(self.BRIGHTCOVE_URL_TEMPLATE % brightcove_id, 'BrightcoveNew', brightcove_id)