diff --git a/youtube_dl/extractor/gameinformer.py b/youtube_dl/extractor/gameinformer.py
index da911cd74..239c1961d 100644
--- a/youtube_dl/extractor/gameinformer.py
+++ b/youtube_dl/extractor/gameinformer.py
@@ -24,6 +24,10 @@ class GameInformerIE(InfoExtractor):
     def _real_extract(self, url):
         display_id = self._match_id(url)
         webpage = self._download_webpage(url, display_id)
-        brightcove_id = self._search_regex([r"getVideo\('[^']+video_id=(\d+)", r"<p><div id=\"bc_(\d+)"], webpage, 'brightcove id')
-        return self.url_result(self.BRIGHTCOVE_URL_TEMPLATE % brightcove_id, 'BrightcoveNew', brightcove_id)
-
+        brightcove_id = self._search_regex(
+            [r'<[^>]+\bid=["\']bc_(\d+)', r"getVideo\('[^']+video_id=(\d+)"],
+            webpage, 'brightcove id')
+        return self.url_result(
+            self.BRIGHTCOVE_URL_TEMPLATE % brightcove_id, 'BrightcoveNew',
+            brightcove_id)
+